Search Results: Business, Management & Marketing

Advanced Business Law and the Legal Environment

Alyssa Rose Martina, Metro Parent Publishing Group
Daniel Warner, Western Washington University
Don Mayer, University of Denver
George J. Siedel, University of Michigan
Jethro K. Lieberman, New York Law School

Mayer, Warner, Siedel and Lieberman's Advanced Business Law and the Legal Environment is an up-to-date textbook with coverage of legal and regulatory issues that are more technical than the topics in the authors’ Foundations of Business Law and the Legal Environment.

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Business Communication for Success

Scott McLean, Arizona Western College

Business Communication for Success (BCS) provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor.

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Business English for Success

Scott McLean, Arizona Western College

Business English for Success is a creative solution to a common challenge across Business Communication courses: Business English or Business Presentations? Some classes place an equal emphasis on oral and written communication. If that’s the case for you check out our text Business Communication for Success. If, however, your class places the emphasis squarely on written communication and writing proficiency, then Business English for Success is for you.

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Contract Doctrine, Theory & Practice - Volume 1

J.H. Verkerke

This is the first in a series of Contracts casebooks.

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Contract Doctrine, Theory & Practice - Volume 2

J.H. Verkerke

This is Volume 2 in a three volume series written for Contracts Law.

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Corporate Governance

Cornelis A. de Kluyver, University of Oregon

Corporate Governance by de Kluyver is a primer on corporate governance. It is designed to help students understand corporate governance by looking at the subject from both a macro- and micro-perspective.

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Developing New Products and Services

G. Lawrence Sanders, State University of New York at Buffalo

Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on the upfront activities and ideas for new product and service development.

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eMarketing: The Essential Guide to Online Marketing

Rob Stokes, Quirk eMarketing

eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket industry by providing examples that are easily relatable. The book covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics and conversion optimisation, web development, online copywriting, online advertising, webPR, online reputation management, pay per click advertising, viral marketing, social media marketing, search engine optimisation, eMarketing strategy, market research, mobile marketing, crowd sourcing, and customer relationship management. The book also features summaries, learning objectives and discussion points for each chapter, as well as, a glossary an

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Exploring Business

Dr. Karen Collins, Lehigh University

This new Introduction to Business text covers all of the basic topics of the course (in 16 chapters) while also giving students and instructors the option to get to know “business” through a running case about Nike.  Collins also includes an extensive business plan element that students and instructors can use to put the course concepts into practice. 

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Focusing on Organizational Change

William Q. Judge, Old Dominion University

Focusing on Organizational Change offers an alternative to the traditional approach by focusing on building the change capacity of the entire organization in anticipation of future pressures to change. 

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Foundations of Business Law and Legal Environment

Don Mayer, University of Denver

Business Law and the Legal Environment provides students with context and essential concepts across a broad range of legal issues with which managers and business executives must grapple. The text provides the vocabulary and legal savvy necessary for business people to talk in an educated way to their customers, employees, suppliers, government officials — and to their own lawyers.

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Fundamentals of Global Strategy

Cornelis A. de Kluyver, University of Oregon

Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent, and de Kluyver's Fundamentals of Global Strategy can help you illuminate these facts to your students.

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Goverment Regulation and the Legal Environment of Business

Daniel Warner, Western Washington University
Don Mayer, University of Denver
George Siedel, University of Michigan
Jethro K. Lieberman, New York Law School

Mayer, Warner, Siedel and Lieberman's Government Regulation and the Legal Environment of Business is an up-to-date textbook that covers legal issues that students must understand in today’s highly regulated business environment. 

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How to Use Microsoft® Excel® The Careers in Practice Series

Joseph M Manzo, Lehigh University

How to Use Microsoft® Excel® The Careers in Practice Series is an textbook appropriate for a course covering Microsoft Excel at a beginner to intermediate level. It is geared toward and will be accommodating for students and instructors with little to no experience in using Microsoft Excel. However, the approach is not at the expense of relevance.

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Human Relations

Laura Portolese Dias, Central Washington University

Human Relations by Laura Portolese-Dias addresses all of the critical topics to obtain career success as they relate to professional relationships.

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Human Resource Management

Laura Portolese Dias , Shoreline Community College

Human Resource Management by Laura Portolese Dias teaches HRM strategies and theories that any manager—not just those in HR—needs to know about recruiting, selecting, training, and compensating people.

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International Business

Mason A Carpenter , University of Wisconsin at Madison
Sanjyot P Dunung, Atma Global

International Business is one of the most challenging and exciting courses to teach in the Business School. To teach a current, dynamic and complete course you need a textbook by authors as passionate and informed about International Business as you are. Carpenter and Dunung’s International Business: The Opportunities and Challenges of a Flat World provides exploration into building, leading, and thriving in global organizations in an increasingly flat world. 

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Launch! Advertising and Promotion in Real Time

Amit Nizan, Advertising Age
Dr. Lisa Duke Cornell, University of Florida
Dr. Michael Solomon, St. Joseph’s University

Launch! is written for advertising and promotions courses taught to students in the business school and journalism & mass communication students.  This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end.

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Macroeconomics: Theory through Applications

Andrew John, Melbourne Business School
Russell Cooper, European University Institute

This textbook, Macroeconomics: Theory Through Applications, centers around student needs and expectations through two premises: … Students are motivated to study economics if they see that it relates to their own lives. … Students learn best from an inductive approach, in which they are first confronted with a problem, and then led through the process of solving that problem.

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Mastering Strategic Management

Dave Ketchen , Auburn University
Jeremy Short , University of Oklahoma

Teaching the strategic management course can be a challenge for many professors. In most business schools, strategic management is a “capstone” course that requires students to draw on insights from various functional courses they have completed (such as marketing, finance, and accounting) in order to understand how top executives make the strategic decisions that drive whether organizations succeed or fail. Although students have taken these functional courses, many students have very little experience with major organizational choices. It is this inexperience that can undermine many students’ engagement in the course.

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Organizational Behavior

Dr Berrin Erdogan, Portland State University
Dr Talya Bauer, Portland State University

This book is geared toward undergraduate courses in Organizational Behavior.

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Principles of Management

Dr Berrin Erdogan, Portland State University
Dr Mason A. Carpenter, University of Wisconsin
Dr Talya Bauer, Portland State University

Principles of Management-Version 1.1 by Carpenter, Bauer and Erdogan teaches management principles to tomorrow’s business leaders by weaving three threads through every chapter: strategy, entrepreneurship and active leadership.

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Principles of Marketing

Jeff Tanner, Baylor University
Mary Anne Raymond, Clemson University

Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment:

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Project Management from Simple to Complex

John M Preston, Eastern Michigan University
Russel Darnall

Project Management from Simple to Complex features a new model for managing projects, as well as, exploration into the personal dynamics of project management and the role those dynamics play in project outcomes.

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Risk Management for Enterprises and Individuals

Dr Etti Baranoff, Virginia Commonwealth University
Dr Patrick Lee Brockett, University of Texas, Austin
Dr Yehuda Kahane, Tel Aviv University

This book is intended for a Risk Management and Insurance course where Risk Management is emphasized.

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Six Steps To Job Search Success

Caroline Ceniza-Levine, SixFigureStart
Connie Thanasoulis-Cerrachio, SixFigureStart

This book is a practical discussion of six actionable steps that students can take to land a job regardless of the market. Whether the estimate is 25% unemployment or single-digit unemployment, that number doesn’t apply to any one student. For any individual, the unemployment rate is 0% or 100%. One either has a job or doesn't. When any one person is looking for a job and there is 10% unemployment, that person just wants to be one of the nine people that has a job.

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Small Business Management in the 21st Century

David Cadden
Sandra L. Lueder, Southern CT State University

Small Business Management in the 21st Century offers a unique perspective and set of capabilities for instructors. The authors designed this book with a “less can be more” approach, and by treating small business management as a practical human activity rather than as an abstract theoretical concept.

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Sustainability, Innovation, and Entrepreneurship

Dr Andrea Larson, University of Virginia

This book is suited for the Entrepreneurship or Innovation course with an emphasis on Sustainability or for a course devoted entirely to Sustainability.

 

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The Legal and Ethical Environment of Business

Lisa Johnson, University of Puget Sound
Terence Lau, University of Dayton

Terence Lau & Lisa Johnson’s The Legal and Ethical Environment of Business is a book for today’s student, who expects learning to be comprised not only of substance, but also of interactive exercises and multimedia. This book streamlines the presentation of material to ensure that every page is relevant, engaging, and interesting to undergraduate business students, without losing the depth of coverage that they need to be successful in their academic journeys and in their professional careers. This is not Legal Environment of Business (LEB) ”light.“ Rather, this is LEB without risk of students’ eyes glazing over in boredom or from lack of comprehension. This is LEB presented in an exciting way, where every page is interesting to students and relevant to real life.

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The Sustainable Business Case Book

Matt Magnusson, University of New Hampshire
Ross Gittell, University of New Hampshire
Dr. Michael Merenda, Whittemore School of Business

The Sustainable Business Case Book by Gittell, Magnusson and Merenda is one of the first of its kind. It combines the the theory of sustainability with key concepts, analytical information and contextual information with a collection of cases which provide insights, perspective and practical guidance on how sustainable businesses operate from different business functional area perspectives.

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Understanding Media and Culture: An Introduction to Mass Communication

Jack Lule, Lehigh University

Understanding Media and Culture: An Introduction to Mass Communication was written to squarely emphasize media technology. Jack believes that an introduction to mass communication text should be a compelling, historical narrative sketching the *ongoing evolution* of media technology and how that technology shapes and is shaped by culture — and that is what he set out to deliver with his new textbook.

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