Business, Management & Marketing

Advanced Business Law and the Legal Environment

Alyssa Rose Martina, Metro Parent Publishing Group
Daniel Warner, Western Washington University
Don Mayer, University of Denver
George J. Siedel, University of Michigan
Jethro K. Lieberman, New York Law School

Mayer, Warner, Siedel and Lieberman's Advanced Business Law and the Legal Environment is an up-to-date textbook with coverage of legal and regulatory issues that are more technical than the topics in the authors’ Foundations of Business Law and the Legal Environment.

(0 reviews)

Bankruptcy Law and Practice

Gregory Germain, Syracuse University College of Law

This is the first edition of Bankruptcy Law and Practice, a Casebook Designed to Train Lawyers for the Practice of Bankruptcy Law.

(0 reviews)

Beyond Lean: Simulation in Practice

Charles R. Standridge, Grand Valley State University

This book discusses how, in a practical way, to overcome the limitations of the lean approach to transforming manufacturing systems as well as related in-plant, plant-to-plant, and plant-to-customer logistics. The primary tools in this regard are algebra based mathematical models and computer-based systems simulation as well as the integration of these two. Concepts, methods, and application studies related to designing and operating such systems are presented.

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(1 review)

Business Communication for Success

Business Communication for Success (BCS) provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor.

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(9 reviews)

Business English for Success

Scott McLean, Arizona Western College

Business English for Success is a creative solution to a common challenge across Business Communication courses: Business English or Business Presentations? Some classes place an equal emphasis on oral and written communication. If that’s the case for you check out our text Business Communication for Success. If, however, your class places the emphasis squarely on written communication and writing proficiency, then Business English for Success is for you.

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(2 reviews)

Business Law and the Legal Environment

Daniel M. Warner, Western Washington University
Don Mayer, University of Miami
George J. Siedel, University of Michigan Business School

This textbook provides context and essential concepts across the entire range of legal issues with which managers and business executives must grapple. The text provides the vocabulary and legal acumen necessary for businesspeople to talk in an educated way to their customers, employees, suppliers, government officials—and to their own lawyers.

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(1 review)

Contract Doctrine, Theory & Practice - Volume 1

J.H. Verkerke, University of Virginia

This is the first in a series of Contracts casebooks.

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(1 review)

Contract Doctrine, Theory & Practice - Volume 2

J.H. Verkerke, University of Virginia

This is Volume 2 in a three volume series written for Contracts Law.

(0 reviews)

Corporate Governance

Cornelis A. de Kluyver, University of Oregon

Corporate Governance by de Kluyver is a primer on corporate governance. It is designed to help students understand corporate governance by looking at the subject from both a macro- and micro-perspective.

(0 reviews)

Developing New Products and Services

G. Lawrence Sanders, State University of New York at Buffalo

Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on the upfront activities and ideas for new product and service development.

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(2 reviews)

Electronic Commerce: The Strategic Perspective

George M. Zinkhan, University of Georgia
Leyland F. Pitt, Simon Fraser University
Pierre Berthon, Bentley College
Richard T. Watson, University of Georgia

It is written both for practitioners and business students. Managers wishing to understand how electronic commerce is revolutionizing business will find that our comprehensive coverage of essential business issues (e.g., pricing and distribution) answers many of their questions. Advanced business students (junior, seniors, and graduate students) will find that the blend of academic structure and practical examples provides an engaging formula for learning.

(0 reviews)

eMarketing: The Essential Guide to Online Marketing

Rob Stokes, Quirk eMarketing

eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket industry by providing examples that are easily relatable. The book covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics and conversion optimisation, web development, online copywriting, online advertising, webPR, online reputation management, pay per click advertising, viral marketing, social media marketing, search engine optimisation, eMarketing strategy, market research, mobile marketing, crowd sourcing, and customer relationship management. The book also features summaries, learning objectives and discussion points for each chapter, as well as, a glossary an

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(2 reviews)

Exploring Business

The author's goals in writing Exploring Business Version 2.0 was simple: introduce students to business in an exciting way.

Exploring Business is adapted from a work produced and distributed under a Creative Commons license (CC BY-NC-SA) in 2010 by a publisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative.

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(4 reviews)

Focusing on Organizational Change

William Q. Judge, Old Dominion University

Focusing on Organizational Change offers an alternative to the traditional approach by focusing on building the change capacity of the entire organization in anticipation of future pressures to change. 

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(2 reviews)

Foundations of Business Law and Legal Environment

Don Mayer, University of Denver

Business Law and the Legal Environment provides students with context and essential concepts across a broad range of legal issues with which managers and business executives must grapple. The text provides the vocabulary and legal savvy necessary for business people to talk in an educated way to their customers, employees, suppliers, government officials — and to their own lawyers.

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(1 review)

Fundamentals of Business

Stephen J. Skripak, Virginia Tech

Fundamentals of Business (2016) is an openly licensed textbook designed for use in Virginia Tech’s Pamplin College of Business introductory level business course, MGT1104 Foundations of Business. This work is a project of University Libraries and the Pamplin College of Business, Virginia Tech.

(0 reviews)

Fundamentals of Global Strategy

Cornelis A. de Kluyver, University of Oregon

Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent, and de Kluyver's Fundamentals of Global Strategy can help you illuminate these facts to your students.

(0 reviews)

Good Corporation, Bad Corporation: Corporate Social Responsibility in the Global Economy

Elizabeth Pulos
Guillermo C. Jimenez

This textbook provides an innovative, internationally oriented approach to the teaching of corporate social responsibility (CSR) and business ethics. 

(0 reviews)

Government Regulation and the Legal Environment of Business

Daniel Warner, Western Washington University
Don Mayer, University of Denver
George Siedel, University of Michigan
Jethro K. Lieberman, New York Law School

Mayer, Warner, Siedel and Lieberman's Government Regulation and the Legal Environment of Business is an up-to-date textbook that covers legal issues that students must understand in today’s highly regulated business environment. 

(0 reviews)

Growth and Competitive Strategy in 3 Circles

James H. Davis
Joe E. Urbany, University of Notre Dame

The 3-Circle model was developed over the past several years, initially in strategic planning for a university graduate program and in an executive MBA course designed to integrate the concepts of marketing and competitive strategy. Over the course of time, the 3-Circle model has been successfully used by hundreds of organizations throughout the world in establishing and growing their market positions. Many of the case examples in this book demonstrating applications of the 3-Circle model applications are from executives who have attended executive education training at the University of Notre Dame.

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Guidelines for Improving the Effectiveness of Boards of Directors of Nonprofit Organizations

Vic Murray, University of Victoria
Yvonne Harrison, University at Albany

The purpose of this book is to help boards of directors of nonprofit organizations improve their performance after completing the Board Check-Up, online board performance self-assessment tool found at www.boardcheckup.com. This book is also valuable as a stand-alone resource for any board seeking to assess its performance in that it contains the diagnostic questions on which the online self-assessment tool is based. It goes further by providing a framework for boards to use in discussing needed changes in board performance. It also forms an integral part of a University at Albany, SUNY online course titled, The Governance of Nonprofit Organizations. This massive open online course (MOOC) can be taken for free or academic credit through Coursera’s online teaching and learning platform. For more information about this book, the Board Check-Up, and the nonprofit governance MOOC, please contact Prof. Yvonne Harrison at yharrison@albany.edu.

(0 reviews)

How to Use Microsoft® Excel® The Careers in Practice Series

Joseph M Manzo, Lehigh University

This core Microsoft® Excel® text provides students with the skills needed to execute many personal and professional activities. It also prepares them to go on to more advanced skills using the Excel software.

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(4 reviews)

Human Relations

Laura Portolese Dias, Central Washington University

Human Relations by Laura Portolese-Dias addresses all of the critical topics to obtain career success as they relate to professional relationships.

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(9 reviews)

Human Resource Management

Human Resource Management teaches HRM strategies and theories that any manager—not just those in HR—needs to know about recruiting, selecting, training, and compensating people.

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(4 reviews)

Information Strategies for Communicators

Kathleen A. Hansen, University of Minnesota
Nora Paul, University of Minnesota

Written by two nationally recognized experts in information strategy, this book leads students step-by-step through the information search and evaluation process for news and strategic communication message production.  The book includes a conceptual model of the information strategy process, case studies to illustrate the process in action, and links to current examples throughout.

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(1 review)

International Business

Mason A Carpenter, University of Wisconsin at Madison
Sanjyot P Dunung, Atma Global

International Business is one of the most challenging and exciting courses to teach in the Business School. To teach a current, dynamic and complete course you need a textbook by authors as passionate and informed about International Business as you are. Carpenter and Dunung’s International Business: The Opportunities and Challenges of a Flat World provides exploration into building, leading, and thriving in global organizations in an increasingly flat world. 

(0 reviews)

International Economics: Theory and Policy

Steve Suranovic, George Washington University

This textbook offers students the theory and models to understand how economics works and how economists understand the world.

(0 reviews)

Introducing Marketing

John Burnett

Through good economic times and bad, marketing remains the pivotal function in any business. 

(0 reviews)

Introduction to Contracts, Sales and Product Liability

Daniel Warner, Western Washington University
Don Mayer, University of Denver
George J. Siedel, University of Michigan
Jethro K. Lieberman, New York Law School

This textbook provides context and essential concepts across the entire range of legal issues with which
managers and business executives must grapple. The text provides the vocabulary and legal acumen
necessary for businesspeople to talk in an educated way to their customers, employees, suppliers,
government officials—and to their own lawyers.

(0 reviews)

Introduction to the Law of Property, Estate Planning and Insurance

Daniel Warner, Western Washington University
Don Mayer, University of Denver
George J. Siedel, University of Michigan
Jethro K. Lieberman, New York Law School

Introduction to the Law of Property, Estate Planning and Insurance is an up-to-date textbook that covers legal issues that students must understand relating to real estate (an especially important business asset), as well as estate planning and insurance. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.

(0 reviews)

Launch! Advertising and Promotion in Real Time

Amit Nizan, Advertising Age
Lisa Duke Cornell, University of Florida
Michael Solomon, St. Joseph’s University

Launch! is written for advertising and promotions courses taught to students in the business school and journalism & mass communication students.  This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end.

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(1 review)

Law for Entrepreneurs

Daniel Warner, Western Washington University
Don Mayer, University of Denver
George J. Siedel, University of Michigan
Jethro K. Lieberman, New York Law School

Law for Entrepreneurs is an up-to-date textbook that covers the broad spectrum of legal issues that entrepreneurs must understand when starting and running a business. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.

(0 reviews)

Law of Commercial Transactions

Daniel Warner, Western Washington University
Don Mayer, University of Denver
George J. Siedel, University of Michigan
Jethro K. Lieberman, New York Law School

Law of Commercial Transactions is an up-to-date textbook that covers legal issues that students who engage in commercial transactions must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.

(0 reviews)

Legal Aspects of Corporate Management and Finance

Daniel Warner, Western Washington University
Don Mayer, University of Denver
George J. Siedel, University of Michigan
Jethro K. Lieberman, New York Law School

Legal Aspects of Corporate Management and Finance is an up-to-date textbook that covers key legal issues relating to corporate management and finance. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.

(0 reviews)

Legal Aspects of Marketing and Sales

Daniel Warner, Western Washington University
Don Mayer, University of Denver
George J. Siedel, University of Michigan
Jethro K. Lieberman, New York Law School

Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.

(0 reviews)

Macroeconomics: Theory through Applications

Andrew John, Melbourne Business School
Russell Cooper, European University Institute

This textbook, Macroeconomics: Theory Through Applications, centers around student needs and expectations through two premises: … Students are motivated to study economics if they see that it relates to their own lives. … Students learn best from an inductive approach, in which they are first confronted with a problem, and then led through the process of solving that problem.

(0 reviews)

Mastering Strategic Management

Teaching the strategic management course can be a challenge for many professors. In most business schools, strategic management is a “capstone” course that requires students to draw on insights from various functional courses they have completed (such as marketing, finance, and accounting) in order to understand how top executives make the strategic decisions that drive whether organizations succeed or fail. Although students have taken these functional courses, many students have very little experience with major organizational choices. It is this inexperience that can undermine many students’ engagement in the course.

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(3 reviews)

Organizational Behavior

Berrin Erdogan, Portland State University
Talya Bauer, Portland State University

This book is geared toward undergraduate courses in Organizational Behavior.

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(1 review)

Principles of Management

Principles of Management teaches management principles to tomorrow’s business leaders by weaving three threads through every chapter: strategy, entrepreneurship and active leadership.

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(3 reviews)

Principles of Marketing

Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment:

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(3 reviews)

Project Management for Instructional Designers

Multiple Authors, Brigham Young University

Project Management for Instructional Designers (PM4ID) is a textbook about project management tailored specifically for instructional designers, intended for use in graduate programs in educational technology. This book is based on a pre-existing openly licensed textbook which was donated to the commons by a benefactor that desires to remain anonymous, and has been collaboratively revised and remixed by faculty and students at Brigham Young University.

(0 reviews)

Project Management from Simple to Complex

John M Preston, Eastern Michigan University
Russel Darnall, Walden University

Project Management from Simple to Complex features a new model for managing projects, as well as, exploration into the personal dynamics of project management and the role those dynamics play in project outcomes.

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(3 reviews)

Risk Management for Enterprises and Individuals

Etti Baranoff, Virginia Commonwealth University
Patrick Lee Brockett, University of Texas, Austin
Yehuda Kahane, Tel Aviv University

This book is intended for a Risk Management and Insurance course where Risk Management is emphasized.

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(1 review)

Six Steps To Job Search Success

Caroline Ceniza-Levine, SixFigureStart
Connie Thanasoulis-Cerrachio, SixFigureStart

This book is a practical discussion of six actionable steps that students can take to land a job regardless of the market. Whether the estimate is 25% unemployment or single-digit unemployment, that number doesn’t apply to any one student. For any individual, the unemployment rate is 0% or 100%. One either has a job or doesn't. When any one person is looking for a job and there is 10% unemployment, that person just wants to be one of the nine people that has a job.

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(3 reviews)

Small Business Management in the 21st Century

David Cadden, Quinnipiac University
Sandra L. Lueder, Southern Connecticut State University

Small Business Management in the 21st Century offers a unique perspective and set of capabilities for instructors. The authors designed this book with a “less can be more” approach, and by treating small business management as a practical human activity rather than as an abstract theoretical concept.

(0 reviews)

Sustainability, Innovation, and Entrepreneurship

Dr Andrea Larson, University of Virginia

This book is suited for the Entrepreneurship or Innovation course with an emphasis on Sustainability or for a course devoted entirely to Sustainability.

 

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(3 reviews)

The Business Ethics Workshop

James Brusseau, Pace University

The Business Ethics Workshop provides a framework for identifying, analyzing, and resolving ethical dilemmas encountered through working life.

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(2 reviews)

The Legal and Ethical Environment of Business

Lisa Johnson, University of Puget Sound
Terence Lau, University of Dayton

Terence Lau & Lisa Johnson’s The Legal and Ethical Environment of Business is a book for today’s student, who expects learning to be comprised not only of substance, but also of interactive exercises and multimedia. This book streamlines the presentation of material to ensure that every page is relevant, engaging, and interesting to undergraduate business students, without losing the depth of coverage that they need to be successful in their academic journeys and in their professional careers. This is not Legal Environment of Business (LEB) ”light.“ Rather, this is LEB without risk of students’ eyes glazing over in boredom or from lack of comprehension. This is LEB presented in an exciting way, where every page is interesting to students and relevant to real life.

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(2 reviews)

The Power of Selling

Kimberly Richmond, Richmond Marketing + Communications

The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills.

(0 reviews)

The Sustainable Business Case Book

Matt Magnusson, University of New Hampshire
Ross Gittell, University of New Hampshire
Dr. Michael Merenda, Whittemore School of Business

The Sustainable Business Case Book by Gittell, Magnusson and Merenda is one of the first of its kind. It combines the the theory of sustainability with key concepts, analytical information and contextual information with a collection of cases which provide insights, perspective and practical guidance on how sustainable businesses operate from different business functional area perspectives.

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(2 reviews)

Understanding Media and Culture: An Introduction to Mass Communication

According to the author, the world did not need another introductory text in mass communication. But the world did need another kind of introductory text in mass communication, and that is how Understanding Media and Culture: An Introduction to Mass Communication was birthed.

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(4 reviews)