Business Communication for Success

(14 reviews)

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Pub Date: 2015

ISBN 13:

Publisher: University of Minnesota Libraries Publishing

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Reviewed by Alicia Edwards, Adjunct Professor, Business Management, Marketing and Communications, Northern Virginia Community College, Annadale Campus, on 6/21/2017.

I was definitely impressed with the comprehensiveness Business Communication for Success. For every concept of the author introduced, he gave … read more

 

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Reviewed by Brandi Quesenberry, Advanced Instructor, Virginia Tech, on 6/21/2017.

Solid overview of foundations of business communication. I would prefer a more advanced textbook but this text works well for a lower level or … read more

 

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Reviewed by Catherine Wright, Associate Professor, George Mason University, on 6/21/2017.

It covers too many areas, would need to be "chunked" into smaller clusters. It tries to do too much for one text.… read more

 

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Reviewed by Rathin Basu, Professor, Ferrum College, on 2/9/2017.

The text is quite comprehensive in its coverage of the key (and standard) topics and compares favorably with the very well known and widely used … read more

 

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Reviewed by Carrie Gay, Adjunct Professor, J. Sargeant Reynolds Community College, Richmond, VA, on 2/9/2017.

This book is very comprehensive. Contains an vast array of business communication principles applicable to today's business environment. However, … read more

 

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Reviewed by Bonnie Yarbrough, Lecturer, University of North Carolina at Greensboro, on 12/6/2016.

This text covers all areas of the subject appropriately and provides a good Table of Contents. At roughly 600 pages, coverage of the subject matter … read more

 

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Reviewed by Joy Koesten, Lecturer, University of Kansas, on 8/22/2016.

This textbook is very comprehensive, both in breath and depth. I would have like more information regarding how to facilitate a meeting, ethical … read more

 

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Reviewed by Sally Stanton, Senior Lecturer, UW-Milwaukee, on 8/22/2016.

Comparable to most business communication texts available commercially. Coverage seems to be missing of social media as business communication … read more

 

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Reviewed by Eric Dodson, Instructor of ESOL, Portland State University, on 1/8/2016.

This book includes a review of sentence grammar, paragraph structure, process writing, rhetorical styles, principles of judging sources, and business … read more

 

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Reviewed by Judy Boozer, Business Faculty/AOP Program Lead, Lane Communicty College, on 1/8/2016.

The book is comprehensive in regards to business communication, but it lacks a table of contents, index, or glossary for ease in finding the concepts … read more

 

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Reviewed by Carolina Selva, Adjunct Faculty, BA and MSD, Portland Community College, on 1/8/2016.

Extremely comprehensive. Covers all critical areas of business communication including electronic messages, team communication, presentation skills, … read more

 

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Reviewed by Gail Emily Fey, Ph.D., Lecturer, Eller College of Management, University of Arizona, on 6/11/2015.

At nearly 800 pages, the text is immensely comprehensive. It includes both pre- and post-lesson exercises. Some of the exercises seem a bit … read more

 

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Reviewed by Brandy A. Brown, Assistant Professor, University of Arizona, on 6/11/2015.

I integrated this book as a supplement in a Psychology of Leadership course. Communication is such an essential leadership skill and myself and a … read more

 

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Reviewed by Daniel Emery, Associate Professor of Business Communication, University of Oklahoma, on 1/13/2015.

The book is exceptionally comprehensive, comparable to other large omnibus collections for business communication. The book would be suitable for … read more

 

Table of Contents

  • Chapter 1: Effective Business Communication
  • Chapter 2: Delivering Your Message
  • Chapter 3: Understanding Your Audience
  • Chapter 4: Effective Business Writing
  • Chapter 5: Writing Preparation
  • Chapter 6: Writing
  • Chapter 7: Revising and Presenting Your Writing
  • Chapter 8: Feedback in the Writing Process
  • Chapter 9: Business Writing in Action
  • Chapter 10: Developing Business Presentations
  • Chapter 11: Nonverbal Delivery
  • Chapter 12: Organization and Outlines
  • Chapter 13: Presentations to Inform
  • Chapter 14: Presentations to Persuade
  • Chapter 15: Business Presentations in Action
  • Chapter 16: Intrapersonal and Interpersonal Business Communication
  • Chapter 17: Negative News and Crisis Communication
  • Chapter 18: Intercultural and International Business Communication
  • Chapter 19: Group Communication, Teamwork, and Leadership

About the Book

Business Communication for Success (BCS) provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor.

This series features chapters with the following elements:

  • Learning Objectives
  • Introductory Exercises
  • Clear expectations, relevant background, and important theories
  • Practical, real-world examples
  • Key Takeaways or quick internal summaries
  • Key terms that are easily identified
  • In-chapter assignments
  • Postchapter assessments linked to objectives and skills acquisition

Each chapter is self-contained, allowing for mix-and-match flexibility and custom or course-specific design. Each chapter focuses on clear objectives and skill demonstrations that can be easily linked to your syllabus and state or federal requirements. Supported by internal and external assessments, each chapter features time-saving and learning-enhancement support for instructors and students.

BCS is designed to help students identify important information, reinforce for retention, and demonstrate mastery with a clear outcome product.

The text has three content categories:

  1. Foundations
  2. Process and products
  3. Contexts

The first three chapters form the core foundation for the study of oral and written business communication. The next sequence of chapters focus on the process of writing, then oral performance with an emphasis on results. The final sequence focuses on contexts where business communication occurs, from interpersonal to intercultural, from groups to leadership.

In each of the process and product chapter sequences, the chapters follow a natural flow, from prewriting to revision, from preparation for a presentation to performance. Each sequence comes together in a concluding chapter that focuses on action—where we apply the skills and techniques of written or oral communication in business, from writing a letter to presenting a sales speech. These performances not only serve to reinforce real-world applications but also may serve as course assessments.

This text has been used in classes at: Ohio University, Miami University – Oxford, Kent State University – Salem Campus, Cuyahoga Community College – West, University of Toledo, Cuyahoga Community College – District, Northern Arizona University, Gateway Community College, University of Arizona, Arizona Western College, Boise State University,Western Governors University, Doane College, Mcpherson College, University of Nebraska Med Center, Suny Fredonia, State University of New York  Institute of Technology at Utica/Rome, Trinidad State Junior College, University of Delaware, Brenau University, Brewton-Parker College, Loras College, Kapiolani Community College, Muscatine Community College, Greenville College, University of Illinois – Chicago, Millikin University, Rockland Community College, Cornell University, National-Louis University – Lisle, St. Gregory's University, University of Southern Indiana, Missouri State University – W Plains, Bucks County Community College – Newton, Clarion University of Pennsylvania, Pulaski Technical College, Temple University, Dixie State College of Utah, Averett University, Virginia Polytech Institute, Fond Du Lac Tribal Community College, Lipscomb University, Edgewood College, University of Wisconsin – Stout, Wisconsin Lutheran College, Virginia State University, North Georgia Technical College – Blairsville, Paradise Valley Community College, Fordham University – Lincoln Center, New England College of Business/Finance, Eastern New Mexico University, University of Alabama, Albertus Magnus College, Pepperdine University, Fullerton College, Santa Ana College, Miracosta College – Oceanside, San Jose State University, De Anza College, University of The Southwest, Florida Institute of Technology, Forida State University, Dean College, California State University, University of Massachusetts, Suffolk University, Stevenson University, Worcester State College, University of Maryland, Clover Park Technical College,  Minnesota State University – Moorhead, College of St. Scholastica, Ferris State University, Concordia University, Southern New Hampshire University, Lower Columbia College, University of North Carolina – Greensboro, Rockingham Community College, Stanly Community College, Wayland Baptist University, Bunker Hill Community College, Salve Regina University, University of The Incarnate Word, St. Mary's University, University of Rhode Island, Texarkana College, Renton Technical College, Tarleton State University, Wayland Baptist University – Plainview, University of Houston, Stephen F. Austin State University, Bates Technical College, Chabot College, Bakersfield College, Azusa Pacific University, University of Houston – Downtown, California Southern University, Miracosta College, American Public University, American Public University System, Huntington Junior College, Flat World Knowledge University, Jackson Senior High School, Holmes High School, Dlielc, Clintondale High School, American University in Kosovo in Conjunction with Rochester Institute of Technology, Southeast Lauderdale High School, Benedict Business Hotel Management School, University of the People, Kwame Nkrumah University of Science and Technology, New Brunswick College of Craft and Design, New England School of English, Comsats Institute of Information Technology, Wayland Baptist University – Anchorage, Volcano Vista High School, Wayland Baptist University – San Antonio, Morrill High School, North Island College – B Campus, Seneca College, APOU, University of North Carolina – Greensboro, Southern New Hampshire University, University of Maryland University College, Harrisburg High School

 

About the Contributors

Author(s)

Business Communication for Success is adapted from a work produced by a publisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative.