Exploring Business

(6 reviews)


Pub Date: 2016

ISBN 13:

Publisher: University of Minnesota Libraries Publishing

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Reviewed by Daniel Gore, Adjunct Instructor & Teaching Specialist, University of Minnesota School of Journalism & Mass Communication, on 6/11/2015.

The breadth of the content covered exceeded my expectations. The textbook allows discussions and in-class conversations which help students … read more



Reviewed by Dr. Randall Wade, Instructor and Chair, Business Technology, Rogue Community College, on 8/22/2016.

This text covers all of the major topics taught in an introductory business class. Students are provided with a good foundation of business, … read more



Reviewed by Steve Skripak, Professor of Practice, Virginia Tech, on 12/6/2016.

The text covers a multitude of areas of business. Even instructors that do not want to use every chapter can find applicability to their introductory … read more



Reviewed by Amanda Everhart, Academic Advisor/Lecturer, University of North Carolina, Greensboro, on 12/6/2016.

This is a total teaching package that breaks down all of the basic areas of Business and then presents them in a fun and interesting way. Materials … read more



Reviewed by Shayne Narjes, Marketing Faculty, South Central College, on 2/9/2017.

Exploring Business is being used as the textbook for the Introduction to Business course I am teaching this term at South Central College. Overall, … read more



Reviewed by Robert Eliason, Lecturer, James Madison University, on 4/12/2017.

With 16 chapters, this Foundations of Business text provides a wide view of the field. Additional chapters that expand the content include: starting … read more


Table of Contents

  • Chapter 1: The Foundations of Business
  • Chapter 2: Business Ethics and Social Responsibility
  • Chapter 3: Business in a Global Environment
  • Chapter 4: Selecting a Form of Business Ownership
  • Chapter 5: The Challenges of Starting a Business
  • Chapter 6: Managing for Business Success
  • Chapter 7: Recruiting, Motivating, and Keeping Quality Employees
  • Chapter 8: Teamwork and Communications
  • Chapter 9: Marketing: Providing Value to Customers
  • Chapter 10: Product Design and Development
  • Chapter 11: Operations Management in Manufacturing and Service Industries
  • Chapter 12: The Role of Accounting in Business
  • Chapter 13: Managing Financial Resources
  • Chapter 14: Personal Finances
  • Chapter 15: Managing Information and Technology
  • Chapter 16: The Legal and Regulatory Environment of Business

About the Book

The author's goals in writing Exploring Business Version 2.0 was simple: introduce students to business in an exciting way.

Exploring Business is adapted from a work produced by a publisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative. Though the publisher has requested that they and the original author not receive attribution, this adapted edition reproduces all original text and sections of the book, except for publisher and author name attribution.

This textbook has been used in classes at: College of Alameda, Columbia Basin College, Flagler College, Johnson County Community College, Pasadena City College, Penn State University, Renton Technical College, San Diego Mesa College, Sierra College, Yuba College.

About the Contributors


Unnamed Author is associate professor of accounting at Lehigh University in Bethlehem, Pennsylvania. She has a Ph.D. in accounting from Virginia Tech. Unnamed Author coordinates the college’s freshman-level Introduction to Business course. Exploring Business has evolved based on Unnamed Author’s innovative and successful approach to Lehigh’s Introduction to Business course. She was honored with an Innovation in Teaching Award for the course from the Middle Atlantic Association of Colleges and Business Administration.

Unnamed Author’s research interests include upward mobility of women in accounting, quality of life issues, stress, and ethnic diversity in the accounting profession. She has published articles in journals such as Accounting, Organizations and Society, Accounting Horizons, Journal of Accountancy, Journal of Vocational Behavior, and Journal of Occupational Health Psychology.

Unnamed Author has won numerous teaching awards while at Lehigh, including the Deming Lewis Faculty Award (for the faculty member who had the strongest influence on the ten-year graduating class); the Faculty Recognition Award (from the Dean of Students Office); and the Andersen Consulting Faculty Fellowship for Excellence in Teaching.