Business Plan Development Guide
Lee Swanson, University of Saskatchewan
Pub Date: 2017
Conditions of Use
The text is a thorough overview of all elements of a business plan. read more
The text is a thorough overview of all elements of a business plan.
The content is accurate and seems to lack bias.
Content seems relevant and useful . It does not help an entrepreneur generate ideas, and is very light on crowdfunding and other novel funding source content. It is more traditional. This can be easily updated in future versions, however. "Social Media" appears once in the book, as does "Crowd Funding".
The book is comprehensive, but perhaps not written in the most lucid, accessible prose. I am not sure any college student could pick this up and just read and learn. It would be best used as a "teach along guide" for students to process with an instructor.
The text seems consistent. The author does a nice job of consistently staying on task and using bullets and brevity.
Here I am not so certain. The table of contents is not a good guide for this book. It does make the book look nicely laid out, but there is a lot of complexity within these sections. I read it uncertain that it was well organized. Yes there are many good bits of information, however it is not as if I could spend time on one swathe of text at a time. I would need to go back and forth throughout the text.
Similar to the above. I did not like the flow and organization of this. An editor would help things be in a more logical order.
The interface is just OK. It is not an attractice interface, as it presents text in a very dense manner. The images and charts are hard to follow.
I did not find any grammatical errors.
I a not certain of the origins of Saskatchewan, but I do feel this is a different read. It is more formal and dense than it has to be. This would be a difficult read for my students. I do not feel it is insensitive in any way, or offensive in any way.
I would not adopt this book if given the chance. It is too dense, and not organized very well, even though the information is very good. The density and lack of modularity are barriers to understanding what is obviously very good information.
The text is comprehensive and covers the information needed to develop a business plan. The book provides all the means necessary in business planning. read more
The text is comprehensive and covers the information needed to develop a business plan. The book provides all the means necessary in business planning.
The text was accurate, and error-free. I did not find the book to be biased.
The content is up-to-date. I am reviewing the book in 2017, the same year the book was published.
The content was very clear. A business plan sample included operation timelines, start up costs, and all relevant material in starting a business.
The book is very consistent and is well organized.
The book has a table of contents and is broken down into specific chapters. The chapters are not divided into sub topics. I do not feel it is necessary for sub topics because the chapters are brief and to the point.
There is a great flow from chapter to chapter. One topic clearly leads into the next without repeating.
The table of contents has direct links to each chapter. The appearance of the chapters are easy to read and the charts are very beneficial.
Does not appear to have any grammatical errors.
The text is not culturally insensitive or offensive.
I am incorporating some of the text into the salon business course. Very well written book.
Though this textbook has a prescriptive nature, it is quite comprehensive. The author strikes a good balance between presenting concepts in a concise read more
Though this textbook has a prescriptive nature, it is quite comprehensive. The author strikes a good balance between presenting concepts in a concise way and providing enough information to explain them. Many every-day examples and live links to other resources add to the completeness of the textbook.
Content seems accurate.
Since the content is somewhat conceptual, the text will not become obsolete quickly. In addition, the author seems to be updating and editing content often hence the relevance to current developments is on target.
The text is very clear, written in clear and straight-to-the point language.
The organization of content is consistent throughout the entire text.
The textbook is organized by chapters, beginning with overview of the model used and followed by chapters for each concept within the model. Nicely done.
The flow is clear, logical and easy to follow.
Overall, images, links, and text are well organized. Some headlines were misaligned but still easy to follow.
No concerns for grammar.
No concerns for cultural irrelevance.
Table of Contents
Business Plan Development Guide
- Chapter 1 – Developing a Business Plan
- Chapter 2 – Essential Initial Research
- Chapter 3 – Business Models
- Chapter 4 – Initial Business Plan Draft
- Chapter 5 – Making the Business Plan Realistic
- Chapter 6 – Making the Plan Appeal to Stakeholders and Desirable to the Entrepreneur
- Chapter 7 – Finishing the Business Plan
- Chapter 8 – Business Plan Pitches
Appendix A – Business Plan Development Checklist and Project Planner
Appendix B – Fashion Importers Inc. Business Plan
Business Plan Excel Template
About the Book
This textbook and its accompanying spreadsheet templates were designed with and for students wanting a practical and easy-to-follow guide for developing a business plan. It follows a unique format that both explains what to do and demonstrates how to do it.
About the Contributors
Dr. Lee Swanson is an Associate Professor of Management and Marketing at the Edwards School of Business at the University of Saskatchewan. His research focuses on entrepreneurship, social entrepreneurship, Aboriginal entrepreneurship, community capacity-building through entrepreneurship, and institutional-stakeholder engagement. Dr. Swanson’s current research is funded through a Social Sciences Humanities Research Council grant and focuses on social and economic capacity building in Northern Saskatchewan and Northern Scandinavia. He is also actively studying Aboriginal community partnerships with resource based companies, entrepreneurship centres at universities, community-based entrepreneurship, and entrepreneurial attitudes and intentions. He teaches upper-year and MBA entrepreneurship classes and conducts seminars on business planning and business development.