This textbook focuses on writing and digital media. Increasingly, writing is published on digital platforms like social media, websites, and blogs, and this online writing performs a variety of personal, professional, academic, and civic functions. The textbook discusses these functions from a critical and rhetorical perspective and provides practical skills and strategies that students can put into practice in their own digital writing.
Publisher:
The Pennsylvania Alliance for Design of Open Textbooks (PA-ADOPT)
License:
CC BY-NC
This book is intended as an open educational resource for beginning journalism students. It contains information on such topics as the First Amendment, 5 Ws (and H), the inverted pyramid, headlines and subheads, AP and in-house style, writing and editing exercises, and guidance on strategies for covering various stories and/or events.
Introduction to Communication and Media Studies is an in-depth exploration of how communication shapes our world. This book traces the historical evolution of media, from the early days of the printing press to today’s digital age, examining key developments such as the telegraph, radio, television, and the internet. It also covers critical theories that explain media’s impact on society, including the effects of advertising, the role of public relations, and the emergence of social media as a powerful force in modern communication. Chapters on media literacy, critical thinking, and rhetorical analysis help students develop critical skills for understanding and analyzing media messages.
The Data Renaissance delves into the complexities of data's role in various industries and its broader impact on society. It highlights the challenges in investigating data practices, citing examples like TikTok, where algorithms and data handling are closely guarded secrets. The content, contributed by students under the guidance of an expert, covers a wide range of topics, including the ethical aspects of generative AI in education and the workplace, and case studies reflecting real-world experiences. This evolving text, intended to be updated with each class, serves as a dynamic resource for educators and students alike, offering insights and discussion guides for an in-depth understanding of the ever-changing landscape of data in our digital age.
Publisher:
The Pennsylvania Alliance for Design of Open Textbooks (PA-ADOPT)
License:
CC BY-NC-SA
A Guide to Composition (2025) is an introduction to college writing and research. The text begins by defining basic principles of rhetoric and composition using popular texts such as advertisements, speeches, and news media. This textbook then moves to the specific genres of narrative and argument. Elements of the writing process are emphasized throughout the text in addressing writing center use, idea generation, library use, peer review, and ethical attribution including some discussion of A.I. Each chapter is written by current or former Kutztown University faculty and students, making it particularly well-suited to Kutztown University students; however, chapters two through eight are particularly inviting to wider audiences. Each chapter contains a number of writing process activities that may be useful as classroom activities or homework assignments.
Publisher:
University of Minnesota Libraries Publishing
License:
CC BY
This approachable and conversational textbook is intended for undergraduate communication courses. Dr. Jeremy Rose draws from an accomplished lecturing career to explore the fundamentals of communication with media examples and real world scenarios.
Messages that Matter: Public Speaking in the Information Age is a student-focused textbook that provides practical and real-world instruction in the art of public speaking, with a focus on how speakers can learn to communicate with diverse audiences to achieve their primary goal of being understood as intended. Using an audience-centered approach, Messages that Matter provides instruction on: audience analysis, overcoming speaker anxiety, research techniques for speakers, how to practice and refine delivery, persuasion techniques, and group presentation fundamentals.
A significant challenge for neurodivergent students is the transition to studying in a new environment. This book focuses on assisting students with this transition by guiding them through different learning activities and information to support the team-based learning they will engage in during their degree. The resources in this book are designed to be accessible for all students and staff, with the aim of developing an understanding of disability and neurodiversity, teamwork and communication skills and the ability to work collaboratively with peers to achieve common goals. The resources shared here can be utilised within individual units to support student skill development in inclusivity, engagement with others and the capacity to contribute towards highly functional teams.
Communication challenges abound in the 21st century. Communicators everywhere are struggling to connect with diverse, distracted audiences, in both urgent and everyday contexts. In other words, communication has never been more vital, but it’s becoming harder and harder to be heard. In this book, we make sense of communication. From multiple perspectives, we unpack the practices, politics, pleasures, and problems that are activated when meaning is shared across real and virtual spaces. This book will help you use the thinking tools of communication theory to understand why communication matters and how it impacts (and is impacted by) our rapidly changing world.
This textbook introduces students to the principles of effective data visualization and how to use visualization techniques to effectively communicate information and insights. Additionally, it shares presentation strategies to address communication gaps that could arise if the visualized data does not have the proper context and labeling. Students will learn how to select appropriate chart types and design effective visualizations that clearly convey data patterns and trends, to support data-driven decisions. The textbook also covers best practices for labeling, scaling, and annotating visualizations, as well as techniques for avoiding common pitfalls and biases in data visualization. Through hands-on exercises and projects, students will have the opportunity to practice creating a variety of visualizations using tools such as Excel, Power Business Intelligence (BI) and several problem-solving tools like Ishikawa, SWOT, PEST/LE, decision tree and more. Students will be able to process, analyze and visualize data to evaluate patterns and trends, and learn ways to communicate more effectively regardless of the setting or the type of audience.
![Read more about The Data Renaissance: Analyzing the Disciplinary Effects of Big Data, Artificial Intelligence, and Beyond [Revised Edition]](https://open.umn.edu/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTMxNzIsInB1ciI6ImJsb2JfaWQifX0=--51aaeeaf6b69ed3e2156dcc4c0fe3cdf625cc4ed/eyJfcmFpbHMiOnsiZGF0YSI6eyJmb3JtYXQiOiJ3ZWJwIiwicmVzaXplIjoiNDkweDEwMDAifSwicHVyIjoidmFyaWF0aW9uIn19--421ab82856ce4ced5bdaa37f96bcb9060315a4c7/Cover_RotelProject-FiSU_Data-Renaissance-Sylvia-RE-768x994.jpg?disposition=inline "The Data Renaissance: Analyzing the Disciplinary Effects of Big Data, Artificial Intelligence, and Beyond [Revised Edition] cover image")
