Kathleen A. Hansen, University of Minnesota
Nora Paul, University of Minnesota
Written by two nationally recognized experts in information strategy, this book leads students step-by-step through the information search and evaluation process for news and strategic communication message production. The book includes a conceptual model of the information strategy process, case studies to illustrate the process in action, and links to current examples throughout.
Amit Nizan, Advertising Age
Lisa Duke Cornell, University of Florida
Michael Solomon, St. Joseph’s University
Launch! is written for advertising and promotions courses taught to students in the business school and journalism & mass communication students. This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end.
Elizabeth Mays, Arizona State University
Michelle Ferrier, Elon University
This is the first edition of a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses.
Kathy Harrington, London Metropolitan University
Mary Lea, Open University
Sally Mitchell, Queen Mary University of London
Theresa Lillis, The Open University
The editors and contributors to this collection explore what it means to adopt an "academic literacies" approach in policy and pedagogy.
Jasmine Roberts, Ohio State University
A practical writing guide for those interested in a public relations, marketing communication, or advertising career.
Aparna Sinha, University of California, Davis
Chris Thaiss, University of California, Davis
Gerd Bräuer, University of Education
Lisa Ganobcsik-Williams, Coventry University
Paula Carlino, University of Buenos Aires
Emerging from the International WAC/WID Mapping Project, this collection of essays is meant to inform decision-making by teachers, program managers, and college/university administrators considering how writing can most appropriately be defined, managed, funded, and taught in the places where they work.