Business Plan Development Guide

(5 reviews)


Lee Swanson, University of Saskatchewan

Pub Date: 2017

ISBN 13:

Publisher: Independent

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Reviewed by Louis Bruneau, Part Time Faculty, Portland Community College, on 6/20/2018.

The text provides appropriate discussion and illustration of all major concepts and useful references to source and resource materials.… read more



Reviewed by Kenneth Lacho, Professor of Management, The University of New Orleans, on 6/20/2018.

1. Text is relevant to Canada. Not the United States 2. Needs to cover resources available to entrepreneur, e.g., federal government agencies, trade … read more



Reviewed by Todd Johnson, Faculty of Business, North Hennepin Community College, on 5/22/2018.

The text is a thorough overview of all elements of a business plan. … read more



Reviewed by Darlene Weibye, Cosmetology Instructor, Minnesota State Community and Technical College, on 2/2/2018.

The text is comprehensive and covers the information needed to develop a business plan. The book provides all the means necessary in business planning.… read more



Reviewed by Mariana Mitova, Lecturer, Bowling Green State University, on 2/2/2018.

Though this textbook has a prescriptive nature, it is quite comprehensive. The author strikes a good balance between presenting concepts in a concise … read more


Table of Contents

Business Plan Development Guide

  • Chapter 1 – Developing a Business Plan
  • Chapter 2 – Essential Initial Research
  • Chapter 3 – Business Models
  • Chapter 4 – Initial Business Plan Draft
  • Chapter 5 – Making the Business Plan Realistic
  • Chapter 6 – Making the Plan Appeal to Stakeholders and Desirable to the Entrepreneur
  • Chapter 7 – Finishing the Business Plan
  • Chapter 8 – Business Plan Pitches

Appendix A – Business Plan Development Checklist and Project Planner
Appendix B – Fashion Importers Inc. Business Plan
Business Plan Excel Template

About the Book

This textbook and its accompanying spreadsheet templates were designed with and for students wanting a practical and easy-to-follow guide for developing a business plan. It follows a unique format that both explains what to do and demonstrates how to do it.

About the Contributors


Dr. Lee Swanson is an Associate Professor of Management and Marketing at the Edwards School of Business at the University of Saskatchewan. His research focuses on entrepreneurship, social entrepreneurship, Aboriginal entrepreneurship, community capacity-building through entrepreneurship, and institutional-stakeholder engagement. Dr. Swanson’s current research is funded through a Social Sciences Humanities Research Council grant and focuses on social and economic capacity building in Northern Saskatchewan and Northern Scandinavia. He is also actively studying Aboriginal community partnerships with resource based companies, entrepreneurship centres at universities, community-based entrepreneurship, and entrepreneurial attitudes and intentions. He teaches upper-year and MBA entrepreneurship classes and conducts seminars on business planning and business development.