Introduction to Tourism and Hospitality in BC
Morgan Westcott, LinkBC
Geoffrey Bird, Royal Roads University
Peter Briscoe, Vancouver Island University
Pub Date: 2015
Conditions of Use
This serves as a comprehensive view of tourism in British Columbia. Along the way, the text can serve as a solid introduction to tourism concepts read more
This serves as a comprehensive view of tourism in British Columbia. Along the way, the text can serve as a solid introduction to tourism concepts more generally (e.g., what is tourism, travel and transport, hospitality services, marketing, etc.) The chapter on Aboriginal Tourism is particularly helpful.
The content is accurate and well sourced. The good use of sources to support the text helps greatly with the text's accuracy.
The content is up-to-date. It will need frequent updates, but this is not unique to this particular work. Tourism, marketing, and the ways in which people consume tourism products are constantly changing. The chapter on upcoming trends will obviously need updates from time to time, but other parts of the text can be updated without too much effort. Some of the case studies will also need to be refreshed so that they don't seem dated.
The book is clearly written in a way that will be accessible to most undergraduates. Although the text introduces terms that are relevant to the topic, each section includes a list of key terms to help students navigate this. These are also assembled into a glossary at the end. The jargon and special vocabulary that is used is necessary to understanding the topics under discussion.
The book seems consistent in tone. Each chapter has a similar look to it, making it easier for students to navigate.
Although not long for a printed work, the chapters seem a little long for an online text, which can sometimes benefit from shorter sections. It would be relatively easy to break readings out by subheadings if one wished to do so. The chapters are in a logical sequence, but if a professor wished to have students read them in a different order, this should not cause much trouble in terms of comprehension.
The chapters in the text are presented in a logical sequence. My only bone to pick is that the chapter on Aboriginal Tourism did not seem to flow well. This is partly because it is the only specific type of tourism that was specifically addressed with its own chapter. The topic is necessary and important. I am glad the chapter is there. However, since it is the only chapter of its type, it ends up feeling somewhat like an orphan in terms of the flow of the text.
The book works fine in terms of interface. I had no problems with navigation. The images were all clear. The text itself was formatted in a way that would be helpful for students, to highlight for them material that they should study. The format for the text was consistent throughout.
I did not find any grammatical errors.
The text seemed to be culturally sensitive. The photographs in the text rarely featured people at all, but when they did they reflected some diversity. The case studies could have been better used to highlight issues of diversity.
The text makes good use of case studies. The visual cues within the text serve as signposts for students. The text is clear and understandable. It covers important introductory concepts about tourism, in addition to concepts related specific to tourism in British Columbia, Canada. The chapter, Aboriginal Tourism, included material that is sometimes hard to find in other texts and thus was particularly valuable. This is a good textbook.
The text offers a wide variety of topics for an introductory course. Some chapters I found to be quite unique such as: Aboriginal Tourism and read more
The text offers a wide variety of topics for an introductory course. Some chapters I found to be quite unique such as: Aboriginal Tourism and Environmental Stewardship. Excellent additions to a survey course! While the text is intended to be focused on British Columbia, it does limit itself by only offering an introduction and closing chapter with a larger context. Bottom line: for what the course covers, it is comprehensive. There is a glossary, but the text lacks an index.
I am not familiar enough with hospitality and tourism in British Columbia to assess the accuracy of all topics. What I can observe are the selection of authors are well-recognized as subject matter experts and the chapters are cited and documented thoroughly. Having toured in BC myself, the text enhanced my understanding of the Provence.
This text is focused narrowly on the British Columbia and as such limits its relevancy to those interested in study of the region. I reviewed both the printed copy and the online version of the textbook and noted there were several revisions and updates in the online version. This implies the authors’ commitment to the longevity by keeping content current.
The text has a nice layout to each of the chapters which adds to the clarity. These comments will flow through to the next section on consistency, so I am reviewing these in tandem. Each chapter begins with Learning Objectives, contains “Spotlight on” and “Take a closer look” inserts, and ends with Key Terms, Exercises and a Case Study. Finally, there is a complete bibliography for each chapter. From both a teaching and student perspective, having clear consistent content facilitates the learning process.
Following my previous comments on clarity, the construction of each chapter includes headings followed by concise topics. Photos, web links, and tables support further research by the students without creating distractions. In other words, the student will know what to expect each time they encounter a “Take a closer look” insert and can return to the main reading once they have discovered a bit more about the topic.
Each chapter is designed to stand on its own merit. I would open with the Ch. 1: History and Overview and conclude with Ch. 14: Back to the Big Picture chapters as the text is constructed. Outside of these bookends, I would feel flexible to mix and match the chapters in any sequence. While they can be presented independently, they are outlined to be presented in a nice flow in how it is presently designed.
This is truly the textbook’s strong point. It is organized with flexibility in mind, yet flows nicely start to finish. Each chapter is organized in the same fashion, making it consistent and provides smooth transitions between topics. This is important for both students and instructors.
I checked several links as I went through the various chapters. All that I checked worked and many had evidence of recent updates. The links in the featured boxes “Spotlight on” and Take a closer look” all were well placed and could take the reader out and back into the main body of the text without distractions. In this section, I would like to share my review of the exercises and case studies found at the end of each chapter. These are well-suited to discussions and activities in either a face-to-face or online course. I would find them particularly useful in a hybrid or “flipped” course delivery where the expectation would be that the student has come into the class meeting prepared to tackle activities and discussions using these tools.
The text is written in British English as it is a Canadian focused text. Given this, the grammar and spelling were consistent throughout the text and I noted few, if any, errors. It was easy to read without distractions of editing.
I am so happy to see the chapters on Environmental Stewardship and Aboriginal Tourism. These are fantastic examples of cultural relevancy and are a pleasant surprise to find in a survey course text. Well played! I found these chapters in particular to be very interesting and entices me to take advantage of some of the eco-tourism and visits to our First Nations to the north.
I selected this text to review as it was the only one available for Hospitality Business Management. I hope this will inspire others to model this kind of production for other courses relevant to our field. Hats off to BC for being an early adopter!
Table of Contents
About the Book
- Chapter 1. History and Overview
- Chapter 2. Transportation
- Chapter 3. Accommodation
- Chapter 4. Food and Beverage Services
- Chapter 5. Recreation
- Chapter 6. Entertainment
- Chapter 7. Travel Services
- Chapter 8. Services Marketing
- Chapter 9. Customer Service
- Chapter 10. Environmental Stewardship
- Chapter 11. Risk Management and Legal Liability
- Chapter 12. Aboriginal Tourism
- Chapter 13. Careers and Work Experience
- Chapter 14. Back to the Big Picture: Globalization and Trends
About the Authors and Reviewers
About the Book
This textbook is an introduction to the tourism and hospitality industry in British Columbia, and is written with a first year college and university audience in mind. It is a collaborative work with input from educators, industry leaders, employers, and past graduates of BC’s tourism and hospitality management programs. All chapters have been reviewed by experts in the field.
Each chapter is organized thematically moving from a global, then national and finally provincial context. Some chapters are quite global in focus while others concentrate primarily on British Columbia. Chapter content is based on available data and research, and input from collaborators.
Each chapter features “Spotlight On” text boxes that highlight an organization, business, or other key component of the chapter’s theme. “Take a Closer Look” features encourage students to do further reading on particular subjects.
At the end of each chapter, key terms are presented in alphabetical order to help students gain confidence with terminology. These are followed by chapter exercises and a case study for in-depth exploration of the subject matter. Key terms are summarized in a Glossary at the end of the textbook.
About the Contributors
Morgan Westcott served as project manager and lead author for this textbook and is responsible for Chapters 1, 2, and 7. A graduate of the BCIT tourism marketing program, Morgan holds a B.A. in English, an M.A. in tourism management. She has management-level experience in cultural tourism, food and beverage operations, and special events.
Morgan is the general manager for LinkBC: the tourism and hospitality education network. She oversees operations, staff, and strategic direction and ensures delivery of signature events including the Student Case Competition and Student-Industry Rendezvous.
Morgan has been an instructor at Capilano University and Royal Roads University and has served as an author on the revised British Columbia Tourism 11 and 12 curriculum. She lives in East Vancouver with her husband, Matt; daughter, Fraser; and son, Douglas.
Geoffrey Bird is associate professor of the School of Tourism and Hospitality Management and the program head for the Master of Arts in Tourism Management at Royal Roads University. His research interests include heritage tourism, remembrance tourism, community development, poverty alleviation, sustainable tourism, cultural landscapes, tourism HRD policy and practice, and the visitor experience. Geoff has worked on three CIDA-funded tourism training projects in Vietnam and Malaysia. While living in Kuala Lumpur, he was president of the Malaysia Canada Business Council.
Prior to working at Royal Roads, Geoff spent seven years with the Ministry of Advanced Education coordinating the public postsecondary tourism and hospitality programs. He managed the international implementation of the SuperHost programs at Tourism British Columbia and American Express as well as operating his own tour business. He also served as convenor of the tourism management diploma and degree programs at Capilano University for seven years. He has a Ph.D. from the University of Brighton where he studied the relationship between battlefield tourism and remembrance. He also holds an M.Sc. in training from the University of Leicester, where he studied tourism education policy and planning. His B.A. Honours degree in international development, with a minor in French literature, is from the University of Guelph
When not immersed in the world of tourism and education, Geoff’s leisure repertoire includes kayaking and skiing. He continues to enjoy the opportunity to travel for pleasure and for research purposes, particularly in North America, Europe, and Vietnam.
Peter Briscoe has taught hospitality, tourism, and event management at the postsecondary level for over two decades, with faculty appointments at Okanagan University College, College of New Caledonia, Thompson Rivers University, and Vancouver Island University, where he is currently the chair of the bachelor of hospitality management program and the wine business program. He holds a master’s of business administration degree from Southern Cross University, specializing in hotel and tourism management, and he is an approved tutor for the Wine and Spirit Educational Trust. His research interests have led him to international destinations in North America, Europe, and the Pacific. He is particularly interested in food, wine, and events and their role in shaping cultures and societies, and the continually changing nature of the hospitality experience.
Previous to working in academia, Peter held various management positions in hotels and food service organizations. His passion is people and their success, and he prides himself in expecting the best from both himself and others. He currently resides on Gabriola Island with his wife Lynda, where they enjoy time with friends and family, particularly their grandchildren.