Comprehensiveness rating: 1 read less
This book gives an introduction to some key principles in graphic design, in printing, and in design business management. It gives an introduction, not a comprehensive study of any of those three fields. Some sections are written to a beginning reader while others are written to readers with extensive background already in the subject.
Accuracy rating: 3
The graphic design information is accurate. The printing information appears to be accurate, but the text doesn't always mention which version of the software they are referring to. I gave the book a "3" for accuracy because of this concern. Since printing and design software can change substantially in subsequent versions, readers will need to know which software version is being discussed.
Relevance/Longevity rating: 1
Some of the information in the book is out of order. For example, the project management information is presented with complex details in one chapter then the foundational information needed to understand those details is in a later chapter. A graphic design student would usually get the information on basic design principles, then some practice, then the really detailed info on project management. The same issue happens with vocabulary. A term is used repeatedly, then in later chapters the same term is bolded to show that it is in the glossary with a definition. Words that need definitions should be bolded the first time they are used since this text uses bolding to show words defined in a glossary. Better yet, the words should be defined in text. Also, some words like incunabula, bespoke, baseline grid, proofer, output device, output profile, color chart, natural base state, patch, option prompts, read head, etc. are either not defined at all or not bolded to send students to the glossary.
Clarity rating: 1
Too many technical terms are left undefined, and the ones which have definitions in the glossary are not always bolded on first use (or at all). The text uses bolding of words to show that the words are in the glossary, but many readers would prefer that terms were defined at the chapter level either in text or at the beginning of the chapter. The graphic design chapter is written for a beginning student, but the printing chapters are written for advanced students. A few sentences are hard to read: "“What happens when we project two of the three additive primaries on top of each other? This is the same as removing or subtracting one of the additive primaries from white light. Let’s start with red and green.”
Consistency rating: 2
The graphic design chapter is written for a beginning student, but the printing chapters are written for advanced students. This book would be helpful as supplemental reading for instructors, however.
Modularity rating: 3
Yes. You will need the modules because the text will have to be separated for different classes. Few beginning graphic design classes will cover the advanced printing information from this text but they could use the graphic design information.
Organization/Structure/Flow rating: 1
Difficult vocabulary and technical terms are presented in one chapter then defined in later chapters or units. Color management information is presented in fine detail prior to readers being given the goal for color management. Sometimes foundational or background information is presented after the topic has been discussed for pages. However, in spite of the problems, I still learned a lot from chapter 5.
Interface rating: 4
The images and charts that the book has are wonderful. However, this is a graphic design and printing arts book, so readers and instructors will expect many more images than the book provides. The chapter on color, for instance, is in black and white.
Grammatical Errors rating: 5
complrments is misspelled in the text
Cultural Relevance rating: 5
The text didn't really have any cultural references that were noticeable.