Business English for Success
Scott McLean, Arizona Western College
Pub Date: 2011
ISBN 13: 978-1-4533201-8-1
Publisher: Saylor Foundation
Conditions of Use
Business English for Success is a very comprehensive textbook for the expansive content that it covers and the logical sequence that it follows. read more
Business English for Success is a very comprehensive textbook for the expansive content that it covers and the logical sequence that it follows. Beginning chapters deal with constructing sentences and paragraphs - basic units of any piece of writing such as essays and business documents. Other subjects covered include punctuation, grammar, and using words correctly - basic components of clear and accurate writing. Subsequent chapters build on these basic elements of writing. Students are offered many strategies and techniques to make their writing more effective. These include variation of style and syntax and parallelism. Activities and exercises throughout the chapters are designed to translate theory into practice. They are very student-centered, giving students the opportunity to be active participants in their own learning. Moreover, each chapter has a "Writing at Work" section that connects the content of the chapter to issues of written communication in the workplace. The chapter on Writing as a Process is very useful to students of all writing levels. Approaching writing not just as a product but as a process underscores the connection between critical thinking and writing. Stages such as outlining, drafting, revising, and editing teach students valuable strategies for producing an effective piece of writing. Also, the chapter on English Language Learners illustrates the usefulness of the text to diverse learners and their needs. A strength of this textbook is the chapter dealing with effective business writing - from its features and qualities to its documents and formats. The text presents a very concrete overview - including strategies, skills, and tips for becoming an effective business writer. The chapter on research strategies (including documentation and formatting) is very useful and relevant in connection with workplace documents such as proposals and reports. Business English for Success is well-suited to a Business Writing course or a Professional Writing course. It can accommodate the needs of different writing levels, from students who need basic instruction to those who are good writers; and aspire to be even more effective. .
The instructional content of this textbook is very concrete and accurate. Grammar, punctuation, and word choice presentations conform to rules and practices of standard English. Content presented on communication strategies and skills in business are very reflective of those found in the workplace.
The content of this text is very relevant to the type of knowledge and set of strategies and techniques needed to be a successful business writer in today's workplace. The text is designed and arranged in such a way that any updates could be easily implemented. For example, this might be the case with issues of technology such as computer-supported collaboration and various electronic communication in the workplace.
This textbook is written in a very clear manner. Learning objectives are presented in each chapter, giving direction to the subjects being covered. The language used is contemporary, easy to understand, and accessible. It is definitely directed toward the needs and understanding of its student audience.
This text is internally consistent in terms of how chapters and subchapters are arranged. Content is presented in a very coherent way. The text also contains several consistent patterns in each chapter. Consistent patterns of various mechanical devices and boldface typography contribute to the readability and emphasis of the chapters. Each chapter also has sections on Learning Objectives, Exercises, and Key Takeaways. These appear consistently in each chapter.
Each chapter of this textbook is divided into numbered and labeled subheadings. The content of the subheadings is divided into several reading sections. Each subheading is followed by Learning Objectives which give meaning and direction to the content of the chapter. Each chapter also contains Exercises which are designed to engage students in various activities and projects related to the material of the chapter. The smaller reading sections of the chapters could be assigned at different points within the course. The Exercises could constitute various homework assignments, or a project over time.
The topics in this textbook are presented in a logical sequence - starting with the writing basics and moving to information, strategies, and skills necessary for essay writing and effective business writing. Each section of the text has a logical connection to the next, and ideas flow smoothly. The consistent structure of each chapter adds to the textbook's clarity.
The textbook is easy to navigate - both within chapters and from one chapter to another. Tables and Figures are used in chapters. They enhance key points in a visually appealing way (color, design) and add to overall meaning. Variation of typography and mechanical devices are used effectively for clarity and emphasis.
Grammatical errors were not found in the textbook.
The textbook uses a variety of examples and scenarios throughout the chapters and exercises. They are culturally sensitive and relevant.
Business English for Success is a very effective textbook. Its content contains topics designed to meet the writing needs of its users. Teachers will find the logically sequenced content very adaptable to meeting class objectives and student needs. Students will find the text easy to read, the tips very useful, and the exercises very interesting. The variety of exercises and their connection to the workplace and real world communication issues is very relevant. In many of these exercises, students can collaborate with their peers. The skills and strategies learned in regard to writing can be easily transferred to the workplace. In this sense, this textbook is very relevant.
Business English for Success covers topics from punctuation to complete sentences, from the writing process to effective business writing, and read more
Business English for Success covers topics from punctuation to complete sentences, from the writing process to effective business writing, and everything in between. It is a great fit for basic college writing course or business communications course.
Content is accurate and error-free.
English rules and writing principles presented in this text align with the academic and business world and are relevant in today’s classrooms and workplaces as well as those of tomorrow.
Text is written in an unassuming voice and provides clarity through introductions, definitions, explanations, and examples.
Consistent framework throughout.
Each chapter is broken down into multiple sub-topics. Instructors can easily pick and choose specific chapters or topics to cover.
Each chapter/topic begins with an objective followed by definitions and explanations, excellent examples, tips, exercises, and takeaways. Consistent flow throughout book.
PDF and Online versions available. The PDF allows students to download the text directly to their computer to access anytime and allows for electronic highlighting. The online version provides additional navigation features allowing the reader to move swiftly from chapter to chapter and back to table of contents.
Employs the proper English and grammar it teaches; error-free.
Chapter 4, Help for English Language Learners, is a worthwhile section in this textbook providing non-native speaking/writing students additional help when learning to use standard, formal English.
Overall, Business English for Success is a text that would work well as stand alone textbook or as support material in a college writing or business writing/communications course. Today’s business-world requires top-notch business communication for effectiveness and efficiency. Lessons taught in this text can be used to improve the skillset of those pursuing a future in the business world.
Table of contents is easy to follows and logically organized. read more
Table of contents is easy to follows and logically organized.
Book is accurate, error free, and unbiased.
Content is up to date on grammar and composition as well as workplace writing including a brief section on e-mail writing, but would like more technical information on workplace writing.
Jargon and technical terminology are applied in a clear and concise manner, without pretentious tone. Impressed with the level of student-friendly language, which is a fresh approach considering the dense verbal information of most academic textbooks.
The book uses consistent terminology for grammar and phrases throughout.
This book could easily be used for four or five writing courses. The sections are easily broken into grammar, composition, and technical communication in the workplace.
Information is presented logically, starting with simple grammar instruction that progresses to composition and workplace writing.
The book has tables that demonstrate grammatical issues but does not distract from the interface.
No grammar errors.
The text did not seem offensive in any way, however, it is clearly written from an American standpoint with the issues of grammar and workplace writing.
This book would be good for developmental English or as a supplement to a lower level of English composition. I would be interested in using this book for a level 100 intro to technical communication course that covers grammar and building workplace communication like letters, emails, and memos. Don't let the title Business English fool you, this book is a comprehensive guide to English both in and out of the workplace.
Business English for Success is a comprehensive beginning college or upper division high-school level book which delves deeply into not only writing read more
Business English for Success is a comprehensive beginning college or upper division high-school level book which delves deeply into not only writing basics, but also how to write in a business context. This book would be suitable for beginning-level writers who need to develop understanding of how good writing skills apply to business writing. There are 14 chapters; the first nine chapters are about basic writing topics--sentence structure, commonly misused words, grammar, verb tense--and include excellent exercises to reinforce the topics, as well as writing prompts (there is also an excellent and useful chapter specifically for Language Learners). Additionally, each of these chapters have a brief section that relates to business writing, so the student builds up a deep sense of how basic writing skills are related to clear, concise business writing. Chapters 10-14 focus on Business writing, including sections on research, ethics, texting, formatting and plagiarism. The final chapters progress from planning to write, research, how to write a thesis to finally, proper use of APA and MLA citations Each chapter has examples and writing prompts that aid understanding the topics. Additionally, there are excellent lists of helpful websites for each section; for example, links showing various formats for business proposals, reviews of "netiquette" and proofreading website help. The chapters in this textbook are easy to follow and similarly formatted throughout. Business English teachers would find the examples and prompts especially useful.
Business English for Success is up-to-date and relevant for today's business students. One problem was found: throughout the book, there are short paragraphs where specific aspects are highlighted, and according to the text, these sections are "underlined". However, the text does not show underlining at all, so occasionally, the text is hard to follow, particularly in the section about topic sentences. Except this omission, the book is error-free.
The textbook relates directly to today's business students, particularly in the sections about formatting, analyzing validity of web sources, the importance of texting and "netiquette". In addition, the textbook gives timeless and straightforward tips and explanation of basic good writing.
Business Writing for Success is easy to read, and would be easy to teach from.
Business Writing for Success follows a similar format throughout its 600 pages, including exercises for each section, writing prompts, connection to Business writing as well as a summary "Key Takeaways" for each chapter. This would make an easy and accessible study guide for students.
Most of the textbook could be assigned at different points within a course, although some chapters are written without too many subheadings. This doesn't mean that the text is hard to read.
Business English for Success is easy to follow and delves deep into many topics important to students of writing.
Some example texts are difficult to read (the font size is light colored) and some charts are set too small. These problems are few.
No grammatical errors found.
Business English for Success employes excellent, varied and culturally sensitive examples.
Business English for Success is deeply comprehensive--covering a wide range of topics, such as writers block, thinking about reading, and common mistakes in writing, and so is interesting and useful beyond the standard business writing textbook. Business English for Success covers the A-Z of how to write, and would be an asset to most writing teachers, or specifically to Business Writing teachers.
Table of Contents
- Chapter 1: Writing Basics: What Makes a Good Sentence?
- Chapter 2: Punctuation
- Chapter 3: Working with Words: Which Word Is Right?
- Chapter 4: Help for English Language Learners
- Chapter 5: Writing Paragraphs: Separating Ideas and Shaping Content
- Chapter 6: Refining Your Writing: How Do I Improve My Writing Technique?
- Chapter 7: The Writing Process: How Do I Begin?
- Chapter 8: Writing Essays: From Start to Finish
- Chapter 9: Effective Business Writing
- Chapter 10: Writing Preparation
- Chapter 11: Writing
- Chapter 12: Revising and Presenting Your Writing
- Chapter 13: Business Writing in Action
- Chapter 14: APA and MLA Documentation and Formatting
About the Book
Business English for Success is a creative solution to a common challenge across Business Communication courses: Business English or Business Presentations? Some classes place an equal emphasis on oral and written communication. If that’s the case for you check out our text Business Communication for Success. If, however, your class places the emphasis squarely on written communication and writing proficiency, then Business English for Success is for you.
Business English for Success provides instruction in steps, builds writing, reading, and critical thinking, and combines comprehensive grammar review with an introduction to paragraph writing and composition. This step-by-step approach provides a clear path to student-centered learning. A wide range of writing levels and abilities are addressed, helping each student prepare for the next writing or university course.
The text opens with a discussion on the sentence and then breaks it down into its elemental components, before reconstructing them into effective sentences, paragraphs, and larger assignments. Then, starting in Chapter 9: Effective Business Writing, the discussion applies lessons learned from the previous foundational chapters into common business issues and applications. From paraphrasing and plagiarism to style to the research process, the expectations increase as several common business documents are presented, including text messages and e-mail, memorandums and letters, the business proposal, business report, resume, and the sales message.
This textbook has been used in classes at: Arizona Western College, Hostos Community College, Virginia State University, Truckee Meadows Community College, San Jose State University, Concordia University - Irvine, University New Brunswick - Fredericton, Cerritos College, University of Houston - Downtown, Flat World Knowledge University, A-C Central High School, University of The People, Truckee Meadows Community College, Danville Community High School
About the Contributors
Scott McLean is an Associate Professor of Communication, including Journalism and English, at Arizona Western College in a combined campus partnership with the University of Arizona and Northern Arizona University-Yuma. He also served as the 2007-2011 Shadle-EdgeCombe Endowed Faculty Chair.
Scott is the author of “The Basics of Speech Communication” and “The Basics of Interpersonal Communication,” both currently published by Allyn & Bacon. He is also the author of “Business Communication for Success,” “Writing for Success” and “Business English for Success” with Flat World Knowledge, and has published in peer-reviewed journals, classic car magazines, and newspapers.
From his experience working with students at the community college and undergraduate level, including English 95 (development), 100 (college prep), 101 (composition and argumentation), 102 (literature and analysis), and 350 (business communication), he has learned the importance of clear, concise learning resources with scaffolding, frequent opportunities for engagement and demonstration of skill mastery, and the importance of the first English course on overall academic success for many students. He has taught at AWC/San Luis on the US/Mexican Border, for Central Oregon Community College’s Branch Campus on the Warm Springs Indian Reservation, and for Universidad San Sebastian in Concepcion, Chile.
Scott studied at Pontificia Universidad Catolica de Chile, at Washington State University’s Edward R. Murrow School of Communication, and at Northern Arizona University-Flagstaff’s Department of English in the area of Professional Writing.